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  • The Storyteller

The Room Experience and Its Accessibility

In a previous blog entry on "What Constitutes An Experience?", accessibility was listed as one of the three key factors. It refers to how easy, how convenient, how seamless is it for your target audience to use your product or engage in your services.


Here are some observed examples of a hotel room that illustrate the lack of easy access:


  • The furniture was not conducive for a positive in-room dining experience. The round table was too small for two persons having one dish each and the height of chairs was too low for comfortable dining.

  • The many switches were confusing as they were not labeled or indicated what they were for.

  • The room service directory was hidden away at the bottom drawer of the bedside table.

  • It was difficult to dispense the hair conditioner and body lotion from the small bottle (due to its viscosity)

  • The battery in the torchlight was weak and required changing.

  • The master control panel for the room lights does not include the standing lamp at the opposite end of the bed.


Reflective thoughts: Spend some time at any given category of your hotel room. Study it, scrutinise it, imagine using it as a bona fide guest. Identify as many "inaccessible/less accessible" spots as you can. What are the corrective and preventive measures required?



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What Constitutes An Experience?

In short, three key factors: accessibility, functional and emotional component. Accessibility: How easy is it for your audience to do...

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