Service Bank Concept
Put simply, it is a basic analogy of how a service interaction makes you – the guest, client or customer – feel.
Just like your bank account, the feelings experienced can be negative (a withdrawal or minus), neutral (status quo or zero), or positive (a deposit or plus). In each and every service interaction, whether a hotel stay or flight experience, a retail or house viewing encounter, a phone reservation or bar experience, there is the bland and disappointing (minus), or the thoughtful and extraordinary (plus). Expected service – even if good, garners a zero in the Service Bank. (e.g. getting a clean room upon check-in or the restaurant hostess extending a standard welcome doesn’t count as a “wow, that’s really good/kind”).
To illustrate further, each plus is represented by a heart 💖. The more hearts, the more emotionally engaged the service. When this happens, both the service giver and recipient walk away feeling good and positive. This is the desired effect, not the subservient one-way “Yes, sir/madam” hierarchical relationship.
At the end of the day, it is all about how we feel and how we make others feel.
Read our blog and see how the Service Bank concept is being applied in the various service encounters.
Reflective thoughts: What 'deposits' have you noticed today in your service environment today? Are you giving out any 'pluses' in your own interaction with others?